商品推广资格要求

要参与商品推广，您必须满足特定资格要求。

账户要求

• 专业卖家或供应商

• 在亚马逊上有信誉良好的有效账户

• 能够配送到您的广告面向的国家/地区

• 有效的付款方式

• 您的商品必须有符合购买按钮的条件，并且属于一个或多个支持的分类（见下表）

商品要求

• 成人用品、二手或翻新商品不符合条件

• 了解有关分类、商品和商品限制的更多信息

• 不符合零售政策的商品不符合要求

• 被禁止显示的商品（商品缺少重要信息或包含错误信息）不符合要求

• 如果商品具有多个变体（父子关系），则只有变体（子商品）才符合推广条件

商品推广适用于以下亚马逊搜索分类：

如果您已创建商品推广活动，想知道广告未投放的原因，请查看广告状态。

 亚马逊官网原文详情：

Sponsored Products eligibility requirements

To participate in Sponsored Products, you must meet certain eligibility requirements.

Account requirements

• Professional seller or vendor

• Active account in good standing with Amazon

• The ability to ship to the country you are advertising for

• Valid payment method

• You must have product listings that are eligible for the Buy Box in one or more of the available categories (see the table below)

Product requirements

• Adult, used, or refurbished products are not eligible

• Learn more about category, product, and listing restrictions

• Products that do not comply with retail policies are not eligible

• Suppressed listings where the listing is either missing important information or contains incorrect information are not eligible

• Where a product has multiple variations (parent-child relationship), only the variation (child product) is eligible for advertising

Sponsored Products is available for the following Amazon search categories:

Apparel Appliances Arts, Crafts & Sewing Automotive Parts & Accessories Baby Batteries Beauty Camera

Cell Phones & Accessories Clothing & Accessories Collectible Coins Computers Electronics Entertainment Collectibles Fine Art Furniture

Grocery & Gourmet Food Handmade Health & Personal Care Home & Kitchen Industrial & Scientific Luggage Movies & TV

Music Musical Instruments Office Products Outdoors Patio, Lawn & Garden Pet Supplies Shoes

Software Sports Sports Collectibles Tools & Home Improvement Toys & Games Video Games Watches Wine

If you've created a Sponsored Products campaign and want to know why your ad isn't running, review the Ad status.

 文章来源：亚马逊官方网站