针对不同类型的买家，可采用不同的方法跟进，做到有的放矢，事半功倍。

已成交的买家跟进重点：

(1)催款；

(2)及时沟通备货情况；

(3)发货后及时通报船务信息；

(4)后期跟踪到货情况；

(5)催促买家翻单；

(6)其他产品的推介。

案例

Dear Mr. Clark,

Due to rising price in the world-wide garments market , from October 1 , price for our products will increase by 10%. Since you are a valued customer of long standing, we wish to give you the opportunity to beat the price increase by ordering now at the current price.

In addition, we will give you a discount of 5% on all orders of more than $30000.

We believe that you will see the advantages of this arrangement, which will save you at least 15% on Children's Wear purchases in the coming months.

We look forward to your early reply.

Best Regards ,

Billy

ABC COMPANY

点评：这是一种促销，一方面利用市场上价格普涨造成客户心理上的紧张，另一方面用折扣来吸引客户下单。但应注意，累计的折扣不能太多，否则客户会觉得之前卖家的利润很高；也可以逐步给出优惠，不一次性讲完。