• 尊时凯龙

    码住!Shopee虾皮APP聊天广播用户指南发布(6)

    2020/12/02

    9. 确认并发送广播

    选择计划或立即发送后,将出现确认消息。

    • 选择发送聊天广播“OK”

    • 选择“取消”返回创建新的播放页面

    10. 查看详细信息

    你可以很容易地查看计划和发送广播的细节点击'查看细节'。

    • 您将能够看到:

    • 接受者组:选定目标接收方组

    估计接收方数量:与目标接收方组标准匹配的估计接收方数量

    • 安排时间:时间安排发送广播

    • 短信:从你的信息输入文本信息的接受者收到这个广播聊天

    • 内容补充道:凭证/促销/产品或类别 

    11. 观点的见解

     要查看广播的性能,请在任何已发送的广播上选择“View Insights”。

     您可以查看代金券或产品广播的性能洞察: 

    转化漏斗

    〇成功(实际)接受者的数目

    〇阅读信息的收件人数量

    〇已申领凭证总额

    〇使用的总凭证

    接收方的活动

    〇成功(实际)接受者的数目

    〇阅读信息的收件人数量

    〇封杀所有聊天广播讯息的收件人数目

    凭证

    〇已申领凭证总额

    〇使用的总凭证

    产品

    〇产品总点击次数

    〇产品总顺序

    〇产品总GMV (s)


     Shopee官网原文详情:


    9. Confirm and Send Broadcast

    After you select Schedule or Send Now, a confirmation popup message will appear.

    • Select ‘OK’ to send your chat broadcast

    • Select ‘Cancel’ to return to Create New Broadcast page

    10. View Details

    You can easily view details of scheduled and sent broadcasts by clicking on ‘View Detail’.

    • You will be able to see:

    • Recipient Group: Selected target recipient group

    Number of Estimated Recipients: Number of recipients estimated that match the target recipient group criteria

    • Schedule Time: Time scheduled to sent broadcast

    • Text Message: The input text information from your message for the recipients receiving this chat broadcast

    • Content Added: Voucher / Promotion / Product or Category

    11. View Insights

    To see the performance of your broadcast, select ‘View Insights’ on any sent broadcast.

    You can view performance insights for Voucher or Product broadcasts:

    Conversion Funnel

    ○    Number of successful (actual) recipients

    ○    Number of recipients that read message

    ○    Total vouchers claimed

    ○    Total vouchers used

    Recipient Activity

    ○    Number of successful (actual) recipients

    ○    Number of recipients that read message

    ○    Number of recipients that blocked all Chat Broadcast messages from seller

    Voucher

    ○    Total vouchers claimed

    ○    Total vouchers used

    Product

    ○    Total clicks on product(s)

    ○    Total order on product(s)

    ○    Total GMV on product(s)

     文章来源:Shopee官方网站  

    更多